I’m Alex Magill, a designer and developer running Bold Wise Studio. I help businesses sharpen how they look, how they sound, and how they show up online.
This is for teams who are busy, not especially design-led internally, and already aware that something feels off. The brand looks a bit generic. The website is not pulling its weight. The business has moved on, but the presentation has not.
- Clarity over decoration.
- Substance over surface.
- Useful over impressive.
Services
-
Brand identity
Identity systems that feel considered, distinctive and usable in the real world. Not just a logo, but a clearer visual point of view.
-
Website design and build
Websites that make your offer easier to understand and easier to trust, with structure, pace and polish where it matters.
-
Sort your site out
A focused intervention for businesses whose website is close, but not right. The clearest way to improve what people see and how it performs without starting from scratch.
-
Creative leadership
Strategic design input for businesses that need someone senior to clarify what is wrong, what matters, and what to do next.
Who It’s For
Bold Wise Studio is for businesses that are already doing good work but do not feel properly represented by what they have now.
- You have traction, but the brand feels ordinary or inconsistent.
- Your website works well enough to exist, but not well enough to help.
- You need someone who can diagnose the problem, shape the answer, and make the thing properly.
If that sounds like where you are, we should talk.
Featured Offer
Sort your site out
If the website is the obvious weak point, this is usually the right place to start. It is a focused piece of work designed to improve clarity, confidence and conversion without turning into a giant project.
That might mean fixing structure, rewriting key sections, simplifying the user journey, refining the design, or rebuilding the front-end so the whole thing feels more coherent.
It is practical, visible, and often the fastest way to make the business feel more properly put together.
Experience
I’ve spent 20+ years working across brand, digital, product and web. That range matters because most businesses do not need a narrow specialist. They need someone who can see the whole picture, make good decisions, and carry the work through properly.
Contact
If your business is doing solid work but the brand or website is lagging behind, get in touch. A short note with what feels off is enough to start.
Book a 15-minute call alex@boldwise.studio
Based in South East London, working more broadly.